Description

Primary Purpose

The Director, Strategic Pricing and Value Realization, will lead the design, implementation, and optimization of pricing strategies across Generac’s Residential business, including Consumer Power and Energy Technology solutions. This role will elevate pricing from a functional capability to a strategic growth lever, ensuring that Generac maximizes revenue, profitability, and customer loyalty across all channels and residential product categories.

The Director will set the strategic vision for pricing, guide monetization of hardware, software, and service-based offerings, and establish Generac as a market leader in value-based pricing within the home energy and power solutions industry. Partnering with senior executives in Marketing, Sales, Finance, Operations, and Product Management, this leader will shape Generac’s pricing and value realization roadmap to enable profitable growth and long-term market expansion.

 
Major Responsibilities 

Strategic Leadership & Vision

• Define and execute Generac’s pricing and value realization strategy for the Residential business, ensuring alignment with corporate objectives, market positioning, and customer value creation.
• Serve as the executive authority on pricing, advising business unit leaders and senior management on pricing structures, revenue models, and monetization opportunities.
• Anticipate and adapt to macroeconomic, competitive, and regulatory shifts that impact pricing strategies.

Revenue & Margin Optimization

• Drive enterprise-wide initiatives to enhance revenue growth and margin expansion through strategic pricing, bundling, and promotional frameworks.
• Establish and manage governance for MSRP, MAP, and promotional pricing to ensure consistency, transparency, and profitability across channels in the residential businesses.
• Lead strategic scenario planning and predictive modeling to guide executive decision-making on pricing actions and trade-offs.

Market & Consumer Insights

• Oversee advanced pricing analytics, consumer elasticity modeling, and competitive intelligence to inform enterprise pricing strategy.
• Guide the use of AI/ML, predictive analytics, and algorithmic pricing engines to enhance responsiveness, scalability, and accuracy of pricing decisions.

Cross-Functional Collaboration

• Partner with Product Management, Marketing, and Sales leaders to integrate pricing strategy into product lifecycle planning, go-to-market strategies, and commercial execution.
• Collaborate with Finance, Operations and Supply Chain leaders to align pricing with demand planning, channel health, and inventory optimization.
• Ensure executive-level visibility into pricing outcomes through high-impact presentations and financial reporting.

Capability Building & Team Leadership

• Build and lead a high-performing pricing and value realization team, fostering a culture of data-driven decision-making, innovation, and accountability.
• Develop scalable processes, systems, and tools to institutionalize pricing excellence across Generac’s residential businesses.
• Mentor senior pricing professionals, preparing the next generation of leaders in pricing strategy and revenue management.

Requirements

Minimum Job Requirements

Education

Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree preferred)

Certification / License

None

Work Experience

10 years of progressive experience in pricing, revenue management, or commercial strategy within CPG, industrial, manufacturing, or technology industries.

Minimum 5 years in leadership roles with direct responsibility for enterprise pricing strategy and P&L influence.

 
Knowledge / Skills / Abilities

Deep expertise in value-based pricing, revenue optimization, consumer behavior, and retail economics.

Strong financial acumen with advanced proficiency in ERP (SAP preferred) and BI/analytics platforms. 

Proven ability to influence executive leaders and drive organizational alignment around pricing strategies.

Exceptional executive communication and presentation skills, with ability to simplify complex pricing dynamics for decision-making.

Demonstrated experience scaling pricing capabilities, processes, and tools across diverse business units and channels.
 
Preferred Job Requirements

Education

MBA or Advanced degree in economics, finance, data science, or related field

Certification / License

Certified Pricing Professional (CPP) 

Work Experience

15 or more years of progressive pricing experience in CPG, industrial, manufacturing and/or technology industries

Knowledge / Skills / Abilities

Experience deploying AI/ML pricing models; familiarity with Python, Pandas, Scikit-learn, and ensemble ML methods.

Knowledge of SaaS and subscription pricing frameworks.

Familiarity with Lean/Six Sigma methodologies.

Active membership in Professional Pricing Society or relevant external professional group.

Proven track record as a change agent with a challenger mindset, capable of influencing enterprise strategy and driving transformation.

Application

Please apply directly at:  https://careers.generac.com/en/jobs/jr11162/director-strategic-pricing-value-realization-residential/